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Panasonic Opens New Commercial Sales Division For Media Entertainment

Panasonic Corporation of North America is opening a new sales division, Panasonic Media Entertainment Company, in Newark, N.J., on April 1.

The company will target the sports and entertainment industries, developing and selling solutions that incorporate high-performance projectors, large screen LED display systems, broadcast-related equipment, pro audio systems and energy-saving lighting equipment.  It will also develop and provide original technology solutions for integrated resorts, convention centers, sports stadiums and more, working with its consulting and system integration partners.

Based in Panasonic’s North America headquarters in Newark, the company will also maintain offices in Denver and Los Angeles, as well as in Orlando, Fla., and Coppell, Texas. Masaharu Nakayama will be president.

The Media Entertainment Company will work closely with Panasonic’s Media Entertainment Business Division, one of the six industry-oriented business divisions of Panasonic Corp.’s new Connected Solutions Company, which also launches April 1.