Netsertive, a digital marketing services company linking brands with local dealers, has expanded its sales team.
Joining the ranks as sales directors are Jason Sayen, with responsibility for the residential channel, and Chris Perkins, who will lead the commercial market efforts.
In his new role, Sayen will assist manufacturers and dealers implement Netsertive’s “click-to-brick” technology to drive new installation opportunities. He joins the company from Savant Systems, where he was an area sales manager, and before that served as a senior account manager at AVAD, the custom install distributor.
Perkins, previously a consultant to IMAX Private Theatre and Northeast executive director at Crestron Electronics, will work with commercial A/V brands and leading integration companies to help “develop campaigns that drive B-to-B opportunities for new client acquisition,” the company said.
“Netsertive’s continued success stems from a combination of innovative technology and remarkable industry experts,” said CEO and co-founder Brendan Morrissey. “Jason’s and Chris’ knowledge and experience will strengthen our efforts to deliver impactful co-branded digital marketing campaigns for A/V brands and local integrators.”