Tech Retail Vet Jim Sendrak Leaving Mega Group USA

Ending 40 years in CE retail
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Longtime industry veteran Jim Sendrak is retiring from Mega Group USA, his home for the past 17 years.

Longtime industry veteran Jim Sendrak is retiring from Mega Group USA, his home for the past 17 years.

Sendrak, who served as the buying group’s CE and marketing executive VP, will stay on in an advisory role through March 31 to help his successors transition. His marketing duties will be assumed by marketing director Amanda Evans, although a CE heir was not announced.

Sendrak joined Mega Group from forerunner Key America, where he was a Northeast regional manager. Before that he held merchandising and marketing positions at Bernie’s, the former New England CE, appliance and furniture powerhouse, and previously labored as a regional merchandising and marketing VP at Silo, the famed Philadelphia CE and appliance chain.

He began his career at Lafayette, the iconic audio specialty chain, where he worked part time in high school, rose to store manager, and left as audio merchandise manager.

“When I started in the business there was no video category and most televisions were made out of wood,” Sendrak recalled. “It was mostly about stereo equipment and such. The business and the products were more like a hobby. I suppose that contributed to why I found it so enjoyable.”

In a statement, Mega Group president Rick Bellows said Sendrak helped the buying organization grow into an industry leader over his 17 years there. “We’re going to miss his involvement and expertise, and of course his unique sense of humor,” he said.

Added Sendrak: “I hate the word retirement.  I’d rather just think that I’m quitting my job.”

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