The Licensing Industry Merchandisers' Association (LIMA) will present its first-ever conference session at CES on the first day of the show.
Licensing: It's More Than Revenue, It's Brand Communications, part of the show's C Space program, will be hosted by LIMA senior VP Marty Brochstein and will explore licensing as a key element of an integrated marketing and communications plan.
Panelists will include Ciaran Coyle, VP and head of global licensing for Electrolux, Stu Seltzer, president of Seltzer Licensing, and Ryan Gagerman, director of licensing at Electronic Arts.
The session is complimentary with CES registration. It will take place from 11:30 AM to 12:30 PM, January 6, at the Aria, Level 1, Pinyon 6.