Englewood Cliffs, N.J. – LG Electronics USA said Thursday that David VanderWaal, fromer brand marketing director for the company’s home appliances business, has been named head of brand marketing activities for home entertainment and home appliances.
In his new role, VanderWaal oversees marketing, advertising, research, consumer insights, sponsorships, promotions, in-store merchandising and digital marketing for LG consumer electronics and appliances in the United States, the company said.
VanderWaal handled brand marketing for home appliances since May 2012 after handling LG’s U.S. in-store marketing efforts for home entertainment and home appliances. He joined the company in 2007.
VanderWaal is a more than 25-year industry veteran, and previously created marketing programs for major consumer brands including Maytag, Jenn-Air and Hallmark.
VanderWaal earned a bachelor’s degree in marketing from the University of Illinois. He reports directly to William Cho, president and CEO of LG Electronics USA.