Englewood Cliffs, N.J. - LG Electronics has launched a "Less Mess. More Life" social-media sweepstakes on Facebook to promote its new mega-capacity front-load washing machine with TurboWash.
The washing machine, which was designed to "save 20 minutes per load," is called out in the program, which can be found on
The sweepstakes encourages consumers to vote on the messiest household pictures that they would like to fast-forward through. Voters will be eligible to win prizes, including $100 gift cards.
By participating in the contest, Facebook fans are also entered to win the LG TurboWash washer and matching dryer, valued at more than $3,000.
The sweepstakes, which runs through Aug. 31, will also feature a "time-saving laundry calculator" to illustrate the 20-minute time savings per load that consumers can earn by using LG's new TurboWash technology.
Given average household laundry habits, 20 minutes saved per load equates to 2.5 hours per week.
In addition to videos illustrating what happens when laundry takes over lives, the site shares the messy moments picture rankings by other consumers, so fans can see how they're tracking against other voters.
LG bills its Mega-Capacity TurboWash Washer as having "the largest capacity in the industry," capable of effectively cleaning a king-size comforter and full set of king bedding in a single load.
The company said the machine, which carries the 2012 Energy Star Most Efficient designation, also cuts utility costs by washing more clothes in fewer loads.
The new washing machines are available at a $1,399 suggested retail in white and $1,499 in graphite steel.