LG Extends, Expands NCAA Partnership

Marketing agreement runs through 2018
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Englewood Cliffs, N.J. — LG Electronics USA has extended its official corporate partnership with the National Collegiate Athletic Association (NCAA) under a new agreement that runs through August 2018.

Through this new agreement, negotiated with CBS Sports and Turner Sports, LG will continue as an official NCAA corporate partner and have exclusive category marketing and promotional rights for consumer electronics, mobile phones and home appliances related to all 89 NCAA championship events across 23 different sports, including the NCAA Division I Men’s Basketball Championship and NCAA football championships.

In collaboration with the NCAA, Turner and CBS, LG will leverage its partnership to promote its major U.S. business units — home entertainment, home appliances and mobile phones — through promotional activities, retailer tie-ins, special events and other marketing initiatives across the country and throughout college sports seasons.

“LG and the NCAA are both organizations that inspire people and embrace excellence,” said David VanderWaal, marketing VP, LG Electronics USA. “Our partnership has allowed us to bring Innovation for a Better Life to consumers in meaningful, memorable ways, and we look forward to building on those connections in the years to come.”

To kick off 2015, LG has launched LGGameDayHub.com, which will serve as a central location for a variety of NCAA-related content, such as a sweepstakes for a chance to win a trip to the 2016 NCAA Division I Men’s Basketball Final Four and other LG prizes.

This year, in addition to its major presence at the 2015 NCAA Men’s Final Four in Indianapolis, LG will also work to expand its on-site activity at a variety of NCAA Championship Events, so more fans have an opportunity for first-hand experiences with the LG brand, the company said.

LG said the partnership provides the company with the opportunity to speak to more than 100 million passionate collegiate sports fans and alumni across 50 states.

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