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Koenig Names Core Brands’ CI Sales Director

Petaluma, Calif. — Nortek’s Core Brands has promoted James Koenig to custom installation channel sales director.

Effective immediately, Koenig is responsible for the development and implementation of all regional and national sales and business development programs for the Core Brands’ brands sold through custom installation dealers.

He reports directly to Dave Keller, Core Brands’ senior sales VP, who said, “Jim is a true sales professional who has demonstrated over the last 16 years a remarkable ability to grow brands in both challenging and expanding economies. He builds trust-based relationships with dealers and shares my belief that our top priority is delivering our dealers great service to match our innovative products.”

Koenig has held a number of positions within Core Brands and its predecessor companies since 2002, when he first joined Elan Home Systems as a regional sales associate. He also served as Elan’s national distribution accounts manager and national sales manager. In the AVC group, he became Western U.S. and Canada regional sales manager for the Elan, Aton and Sunfire brands; when the AVC group was merged into Core Brands, he became the South Central regional sales manager until taking his new post.

Core Brands is a company within the technology solutions segment of Nortek. For further information, visit