JVC Mobile To Launch MirrorLink Head Unit

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LONG BEACH, CALIF. –

JVC Mobile will ship its first MirrorLink-compatible in-dash head unit in late August and will work with Samsung to promote the product’s compatibility with Samsung’s flagship Galaxy S III smartphone.

JVC’s double-DIN KS-NSX1 A/V receiver, which features a 6.1-inch touchscreen, is priced at a tentative everyday $599, making it the company’s topend A/V receiver, said Chad Vogelsong, JVC Mobile’s marketing GM. JVC will expand its selection of MirrorLink-enabled head units next year, he added.

JVC’s KS-NSX1 will join a pair of MirrorLink-enabled A/V receivers introduced by Sony at International CES. One is shipping, and the other will ship Sept. 1, Sony said.

Alpine plans to launch its first U.S.-market Mirror- Link head unit sometime later this year, the company said.

In launching the 4G Galaxy S III, Samsung Telecommunications America is executing its largest promotion campaign ever for a phone. The S III, which is being marketed by six carriers, is seen by analysts as a strong rival to Apple’s iPhone.

MirrorLink is the industry-standardized technology that enables aftermarket and OEM head units to control the functions and apps of MirrorLink-compatible smartphones, mirror the phones’ user interface on an in-dash touchscreen, and stream content from the phone and from Internet-connected phone apps. With MirrorLink, consumers use the head unit’s touchscreen to control smartphone apps and functions in the same way that they use the smartphone’s touchscreen to control apps and functions.

MirrorLink was developed to enable interoperability between OEM and aftermarket car infotainment systems and smartphones made by different manufacturers and running different operating systems, according to the Car Connectivity Consortium.

When JVC’s MirrorLink-compatible head unit hits the market, it will connect to compatible phones based on Nokia’s Symbian operating system as well as to Samsung’s S III. In both cases, the phones must run a MirrorLink app available from their respective smartphone suppliers, said Vogelsong. Samsung’s app for the S III, called Drive Link, is still under development. Vogelsong wasn’t certain whether other Samsung smartphones could be upgraded to add MirrorLink. A Samsung spokesperson was unavailable.

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