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Innovative Technology Beefs Up Victrola Team

The novelty audio vendor is staffing up for a global expansion.

Innovative Technology, the Long Island, N.Y.-based novelty audio vendor, has added new muscle to its Victrola-brand unit.

Joining the retro turntable team as COO is Ron Spencer, who held that post at BestSelf, Vector Smart Watch, and Bulova, and served as global operations senior VP at Fossil.

Innovative Technology CEO Corey Lieblein said Spencer will leverage his experience to expand Victrola’s global distribution to 18 additional countries.

To help with the expansion, the company has brought in three new sales directors: Paris-based Philippé Renan, formerly of Audio-Technica Europe, covering Europe, the Middle East and Africa (EMEA); Florida-based Jose Waijman, responsible for Latin America; and Ohio-based Dominique Lingruen, formerly national sales manager at Audio-Technica U.S., who will tap the specialty-market channel, including hospitality, furniture, apparel and craft stores.

Victrola offers a line of vintage and modern turntables, plus novelty products like countertop jukeboxes and branded analog alarm clocks and vinyl record storage cases. The business was launched in 1906 as The Victor Talking Machine Co., and the trademark was acquired by Innovative Technology in 2015. The company says Victrola has been the top-selling turntable brand in the U.S. for over 15 years and is distributed through a network of 40,000 U.S. retail storefronts.