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Industry Veteran Lostroscio Starts Consultancy

Chicago — John Lostroscio, a 35-year CE-industry veteran, has formed a consulting company to develop go-to-market strategies for vendors and retailers.

Lostroscio’s experience includes sales management and product marketing positions with NEC, Jensen and Gateway. He later became merchandising VP for CompUSA, Office Depot and RadioShack.

The company is called Lostroscio & None.

“My goal is bring my experience on ‘both sides of the desk’ to vendors, attempting to bring their products to market, and to retailers, who may need assistance with the wide variety of merchandising challenges they may encounter,” Lostroscio said.

For vendors, the company’s primary focus is to assist vendors with product management, marketing services and merchandising, and sales support, Lostroscio said. In product management, the focus is on driving differentiated feature content, including industrial design. Marketing services and merchandising includes package design that sells products, maintains brand image, and ensures that plan-o-gram space is maximized, he continued. It also includes production of catalog and collateral materials and in-store merchandising support, including point-of-purchase graphics and demonstration fixtures.

Sales support includes channel and pricing strategy support, program development, and sales representation.

One of the company’s clients is Dekke, a start-up that brought its Slope tablet-stand line to market.

“There isn’t a more exciting and ever-evolving business than consumer electronics,” Lostroscio said. “With this evolution comes tremendous opportunity along with a corresponding and complex set of challenges.”

He can be reached at or [email protected].