Tech start-up Immertia has introduced an AI-powered concept that turns product packaging into an interactive experience for consumers. Called a “Hologram Concierge” concept, the idea sees an “intelligent holographic assistant” linked into package to offer a captivating way for customers to interact with products.
When a consumer scans the product packaging with their smartphone camera, the Hologram Concierge activates a lifelike, three-dimensional holographic assistant that seems to emerge from within the product itself. Powered by augmented reality technology, the assistant seems to replace the front panel and contents of the package. From there, the concierge can provide detailed information about the brand and product. The surrounding environment is also transformed, with clickable virtual links and three-dimensional content appearing to float in mid-air
A demonstration can be viewed on the Immertia website.
The unique technology offers opportunities for packaging manufacturers, and innovators in the field.
Dave Chaffey, Managing Director of Immertia, is excited about the potential applications in the packaging industry. “The response to the concept has been overwhelmingly positive. This technology will revolutionize how the packaging industry engages with consumers, offering interactive and immersive experiences that are bound to capture attention.”
Chaffey highlights the opportunities for packaging manufacturers: “The Hologram Concierge allows packaging manufacturers to introduce an additional layer of interaction, enabling brands to share more information, showcase complementary products, and offer engaging content. It’s a powerful way to increase customer engagement and drive sales.”
The Immertia team is now working on integrating two prototype technologies to create a human concierge that answers product-related questions in real-time. This development promises to usher in a new era of conversational commerce, with real-time content streaming from product manufacturers, enhancing trust and credibility with consumers.
The company is currently rolling out the technology to packaging manufacturers, marketing agencies, and consumer goods brands. To learn more about Immertia and its cutting-edge technology, visit immertia.io
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