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Imaging Alliance Supports Children’s Cancer Families - Twice

Imaging Alliance Supports Children’s Cancer Families

Extends Portraits of Love Campaign
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Newly formed industry group The Imaging Alliance is extending its Portraits of Love support program to the Children’s Cancer Association (CCA).

Alliance members Canon, Fujifilm, Nikon, Sony and Shutterfly have donated cameras, printers and photobooks to the CCA that will enable families to capture and print memorable moments with their loved ones.

This program is an extension of a popular program previously offered to military families by the Photo Manufacturers and Distributors Association (PMDA), whose members are now part of The Imaging Alliance. The Portraits of Love program has delivered more than 10,000 free portraits of military families to deployed soldiers over the past seven years.

“Portraits of Love is all about offering joy to loved ones in times of need, so working with an organization like CCA aligns perfectly with our mission,” explained Michelle Tramantano, program director of The Imaging Alliance. “Families faced with such challenges know just how precious life is, so we hope that our contribution of cameras and photo books will allow them to capture and treasure precious moments with their loved ones.”

Leading manufacturers donated more than 50 point-and-shoot cameras. Shutterfly has donated photobooks to document life events.

For more information, visit the Alliance website.  

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