Chicago — Industry veteran Jeannette Howe has been tapped by marketing resource Revenew as business development VP.
Howe has a long history of service within CE retail. She previously headed and helped launch Specialty Electronics Nationwide (SEN), the A/V and custom-install wing of the $15 billion Nationwide Marketing Group.
Before that she was the national membership manager for Home Entertainment Source (HES), the former BrandSource CE division; was director of member services at the Professional AudioVideo Retailers Association (PARA); and served as audio buyer for Magnolia HiFi.
In her newly created role at Revenew, she is tasked with driving the CE segment of the company’s growth strategy.
“Jeannette has a recognized track record of success,” said Revenew founder/CEO Nasrin Thierer. “Her wealth of knowledge and the business relationships she has built in the consumer electronics industry are invaluable assets to our team.”
Revenew is a Cloud-based marketing platform that allows companies to effectively manage their myriad local marketing efforts and support local affiliates with the appropriate content, data, funds and tools.
Howe will use the company’s proprietary platform to help connect premium brands with their local dealer networks to jointly promote each other’s products and services, Thierer said.
“I look forward to helping manufacturers and their local retailers, integrators and distributors maximize the return on their channel marketing investments,” Howe said in a statement. “The company has been on an upward growth trajectory [since its launch] and I’m thrilled to be joining at such a pivotal time.”