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GE Appliances Promotes Marcia Brey To VP, Distribution

Brey has more than 25 years of experience with GE and is the first woman named to role

Effective immediately, GE Appliances (GEA), a Haier company, has promoted Marcia Brey to vice president of distribution for the company. Brey is the first woman to be named to this role. A 25-plus year veteran of the company, she will be responsible for leading all facets of delivering world-class service and quality for our U.S. distribution network, including transportation, logistics warehousing and delivery to millions of customers and consumers.

To further support GEA’s growth, Brey will lead the creation and operation of distribution networks for new products and channels, continue implementation of smart distribution ecosystems to achieve world-class service levels and optimize inventory in our supply chain.

Marcia Brey, Vice President, Distribution, GEA

“Marcia has built her career here at GE Appliances, taking on high-profile growth assignments that have delivered meaningful results across the business,” said Kevin Nolan, president and chief executive officer for GE Appliances in a statement. “She’s a data-driven leader who cares deeply about her team, and I’m thrilled to have such an experienced and well-respected person promoted to a senior leadership role in the company.”

Brey steps in to replace Mark Shirkness, who has been named Business Transformation Leader for the company, where he will be using his vast experience of over 30 successful years at GEA to accelerate the company’s digital transformation with key customers and bring online key processes that will help the company grow.

Diverse career path enables strong foundation for new role

Early in her career, Brey joined the Edison Engineering program in 1994 and completed various assignments in Technology, supporting refrigeration and laundry. From there she moved to Commercial Services, in 2001, where she held numerous roles, including Six Sigma Black Belt and then team leader for e-business initiatives. In 2004, she became the Master Black Belt for Distribution. Brey led the finished goods warehouse network and logistics teams’ implementation of Lean Six Sigma, where she developed a culture of learning and continuous change.

Later in her career, in 2010, Brey assumed responsibility for the Service Parts Supply Chain network and led an initiative for Supply Chain improving the speed and efficiency of material and information flow to the customer. In 2012, she was promoted to the business quality leader role for the bottom-freezer refrigeration plant and was promoted to plant manager a year later. In 2017, Brey was named the lean enterprise leader where she was responsible for accelerating and implementing transformational processes and improving business-wide management systems. In February of 2020, Brey was asked to co-lead the COVID-19 Business Continuity Planning team.

About GE Appliances
GE Appliances strives to make the world a better place, and its team is committed to leading in the communities where employees live and work. A purpose-rooted and passion-driven organization, GE Appliances believes there is always a better way. It sells products under the Monogram®, Café™, GE Profile™, GE® Appliances, Haier and Hotpoint brands. Products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems, water heaters and small appliances. For more information, visit

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