Gary’s Book Club Returns To CES For A 5th Year

Authors of some of the best tech-themed books of 2017 to appear
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The Consumer Technology Association (CTA) will once again present Gary’s Book Club at CES 2018, in which CTA president/CEO Gary Shapiro promotes what he considers the best technology-related books published in the previous year. The authors of the books will make a live Q&A appearance at CES and there will be a book signing immediately following each appearance.

“Our book club offers a stage for authors to interact with CES attendees, discuss their work and explore topics that are truly front and center in the technology industry,” said Gary Shapiro, president and CEO, CTA, and best-selling author of CTA’s “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses” and “The Comeback: How Innovation will Restore the American Dream.”

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This is the fifth year of Gary’s Book Club. Here are the featured authors and books:

Mark Hatch
“The Maker Revolution: Building a Future on Creativity and Innovation in an Exponential World?”
“The Maker Revolution” is a guidebook to the new industrial revolution. Artisans, crafters, DIYers and inventors are changing the way we change the world. Learn how the movement came about and meet the people, organizations and technologies that are catalyzing a re-thinking of industry, business, economic development and education. Explore the ways you could propel the movement toward greater access and inclusivity.
CTA Stage: Tue., Jan. 9, 11-11:30 AM
Barnes & Noble Booth Signing: Tue., Jan. 9, 11:30-12:30 PM

Mariya Yao and Adelyn Zhou
“Applied Artificial Intelligence: A Handbook For Business Leaders”
“Artificial intelligence” is the buzzword of the day. Using concrete examples and engaging storytelling, “Applied Artificial Intelligence” lays out a strategic framework for business leaders to understand and apply these powerful emerging technologies to solve their most important enterprise challenges.
CTA Stage: Tue., Jan. 9, 1-1:30 PM
Barnes & Noble Booth Signing: Tue., Jan. 9, 1:30-2:30 PM

Coleen Sterns Leith
“Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry?”
The only consistent truth in the world of tech is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant? In “Ultra Hi-Def Marketing,” Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over 20 years.
CTA Stage: Tue., Jan. 9, 2-2:30 PM
Barnes & Noble Booth Signing: Tue. Jan. 9, 2:30-3:30 PM

Stephen Wolfram
“Idea Makers: Personal Perspectives on the Lives & Ideas of Some Notable People”
This book of engaging essays from one of today’s most prodigious innovators provides a uniquely personal perspective on the lives and achievements of some intriguing figures from the history of science and technology. Wolfram shows how great achievements can arise from dramatically different personalities and life trajectories.
CTA Stage: Tue., Jan. 9, 3:30-4 PM
Barnes & Noble Booth Signing: Tue., Jan. 9, 4-5 PM

Steve Miller
“Uncopyable: How To Create an Unfair Advantage Over Your Competition”
You must create an Uncopyable Attachment with your customers. They must see you as a high value relationship they simply cannot get anywhere else. In “Uncopyable,” Steve Miller compellingly argues that new advantage isn’t found by going “outside the box” — you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage.
CTA Stage: Wed., Jan. 10, 11-11:30 AM
Barnes & Noble Booth Signing: Wed., Jan. 10, 11:30-12:30 PM

John Grisham and Neal F. Kassell, MD
“The Tumor”
“The Tumor” follows the present-day experience of the fictional patient Paul, who is diagnosed with a malignant brain tumor. Grisham takes readers through Paul’s treatment and then explores an alternate future — where Paul is diagnosed with the same brain tumor at the same age, but in the year 2025, when the treatment, focused ultrasound, is able to extend his life expectancy. Neal Kassell, MD, chairman of the Focused Ultrasound Foundation, provided medical consulting for the technology used in the book.
CTA Stage: Wed., Jan. 10, 1-1:30 PM
(John Grisham will not be doing a booth signing, although signed books will be available at the Focused Ultrasound Foundation booth.)

Chris Snook and Travis Wright
“Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience”
“Digital Sense” provides a complete playbook for organizations seeking a more engaged customer experience strategy. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage.
CTA Stage: Wed., Jan. 10, 2-2:30 PM
Barnes & Noble Booth Signing: Wed., Jan. 10, 2:30-3:30 PM

Thomas Hazlett
“The Political Spectrum: The Tumultuous Liberation of Wireless Technology, from Herbert Hoover to the Smartphone
Popular legend has it that before the Federal Radio Commission in 1927, the radio spectrum was in chaos. “The Political Spectrum” debunks this myth, showing how regulators blocked wireless competition at the behest of incumbents. Over decades, reforms to liberate the radio spectrum have generated explosive progress, ushering in the “smartphone revolution,” ubiquitous social media, and the amazing wireless world now emerging. Still, the book shows, the battle is not even half won.
CTA Stage: Wed., Jan. 10, 3:30-4 PM
Barnes & Noble Booth Signing: Wed., Jan. 10, 4-5 PM

Peter Csathy
“Media 2.0 (18): An Insider's Guide to Today's World of Digital Media & Where It's Going”
“Media 2.0 (18)” takes you on a journey of how technology has transformed the world of media and entertainment. Internationally-recognized expert Peter Csathy identifies today’s digital media leaders, names his “Fearless Five” companies that made the boldest moves in 2017 and lays out his “Top 10" predictions for digital media in 2018 and beyond.
CTA Stage: Thu., Jan. 11, 11-11:30 AM
Barnes & Noble Booth Signing: Thu., Jan. 11, 11:30-12:30 PM

Asi Burak and Laura Parker
“Power Play: How Video Games Can Save The World”
“Power Play” looks to the future of games for impact as a global movement. Asi Burak and Laura Parker profile the luminaries behind some of the movement's most iconic games, explore the promise of virtual reality to address social and political issues and outline what the next generation of game makers have in store for the future.
CTA Stage: Thu., Jan. 11, 1-1:30 PM
Barnes & Noble Booth Signing: Thu., Jan. 11, 1:30-2:30 PM

Ross Baird
“The Innovation Blind Spot: Why We're Backing the Wrong Ideas and What to Do About It”
Our innovation economy is broken. But there’s good news: the ideas that will solve our problems are hiding in plain sight. In “The Innovation Blind Spot,” entrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter don’t see the light of day — for reasons entirely of our own making.
CTA Stage: Thu., Jan. 11, 2-2:30 PM
Barnes & Noble Booth Signing: Thu., Jan. 11, 2:30-3:30 PM


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