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Ezlo Innovation Joins The Zigbee Alliance

Smart home innovator partners with leading IoT industry group to further expand device interoperability

Ezlo Innovation, a global leader in the development of smart solutions for homes and businesses, today announced its membership in the Zigbee Alliance – an organization of hundreds of companies creating, maintaining, and delivering open, global standards for the Internet of Things (IoT). Ezlo Innovation joins the Alliance as an Adopter-level member.

According to the Institute of Electrical and Electronics Engineers (IEEE)-based standards of wireless connectivity, the Zigbee protocol is one of the most widely utilized communications specifications for IoT devices. Founded in 2002, the Zigbee Alliance and its nearly 300 members actively maintain and publish Zigbee standards, certify products to help ensure interoperability and promote the adoption of its open standard.

“Our brand promise is that we’ll work with everything,” said Mark Samuel, CEO of Ezlo Innovation in a statement. “The user experience is paramount. From onboarding to device setup, everything should be simple. For the industry at large, that’s not currently the case, but our partnership with the Zigbee Alliance is an important step forward in our goal of having things work well together regardless of the underlying technology.”

Gartner forecasts the IoT market will grow to more than 5.8 billion endpoints in 2020, with more than 1.53 billion in the automation and security device segments. Through its partnership with the Zigbee Alliance and other industry groups, Ezlo Innovation aims to usher in a truly seamless IoT experience for all users.

“Markets are converging, and now is the time for organizations to work alongside each other to shape the future of the IoT,” said Ann Olivo-Shaw, Marketing Director of Zigbee Alliance in a statement. “This next year will be pivotal, and the Alliance is always improving and building on existing application areas. We welcome Ezlo Innovation to our group of wireless visionaries that are driving meaningful connections throughout the smart home, intelligent building and other digital living backdrops.”

This announcement comes on the heels of Ezlo Innovation’s launch of the PlugHub Energy and Atom smart home hubs, as well as the acquisition of Centralite and recognition as IoT Breakthrough’s “Consumer Product of the Year.”

For more information about Ezlo Innovation and its portfolio of products and solutions, please visit

See also: STMicroelectronics Joins Zigbee Alliance Board of Directors