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CTA: Industry-Approved “NEXTGEN TV” Name, Logo Will Distinguish ATSC 3.0-Enabled Tech Devices

Widespread commercial deployment scheduled for 2020

The Consumer Technology Association (CTA) was asked by the Advanced Television Systems Committee (ATSC) this year to lead the ATSC 3.0 nomenclature and logo development. Eurofins Digital Testing provided the CTA with a suite of test materials and management services for NEXT GEN TV logo certification and conformance testing.

After extensive consumer research and industry collaboration, CTA’s Video Division Board approved the “NEXTGEN TV” name to distinguish ATSC 3.0-Enabled tech devices and consumer technology products – such as 4K Ultra HD TVs, gateway receivers and portable devices – that are optimized for the new standard.

“Broadcasters, equipment manufacturers and consumer technology companies all worked together to create this next-generation TV standard,” said Madeleine Noland, president, ATSC in a statement. “We are delighted to link arms to promote the new NEXTGEN TV logo and grateful to ATSC members, NAB and CTA for collaboratively developing the conformance program that will ensure consumers enjoy the many powerful new features that will enhance their TV viewing.”

Additionally, CTA coordinated with broadcasting companies, device manufacturers and standards engineers at CTA’s Technology & Standards Fall Forum to unveil the NEXTGEN TV logo for devices that meet the new ATSC 3.0 Specifications.

“The NEXTGEN TV name and logo are the products of teamwork and innovation across sectors – from U.S. broadcasters to global tech device manufacturers to ATSC leadership,” said Gary Shapiro, president and CEO, CTA in a statement. “Ten years after the U.S. Digital TV transition was complete, we’re about to begin another national, over-the-air television transition. And with this logo, consumers can easily tell which devices deliver the upgrades and interactivity NEXTGEN TV can provide.”

See also: CTA Unveils 8K-Compliant TV Set Logo