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CTA’s Gary Shapiro Authors Third Tome On Leadership And Technology

"Ninja Future" to be released this month.

When he’s not busy representing more than 2,200 tech companies as president/CEO of the Consumer Technology Association (CTA), Gary Shapiro writes books.

His soon-to-be published “Ninja Future: Secrets To Success In The New World Of Innovation” (release date: Dec. 31), is the latest in a trilogy of discourses on the roles that technology and entrepreneurial courage can play in bringing new approaches to age-old social ills. This go around, he employs case studies of global brands, breakout innovators and compelling startups to pinpoint the skills and personal traits that are more than ever requisite to stay competitive in a rapidly changing world.

Video: What Does Gary Shapiro Do All Day At CES?

Shapiro’s clarion call: embrace change. As he explains in the William Morrow work, “This future will be marked by disruption. But the people and organizations who possess these qualities also view the challenge ahead as opportunities to generate a better future —a ninja future. In the midst of social, political and physical upheaval, they will create progress. Growth. Diversity. Resilience.”

“Ninja Future,” available for pre-sale through Amazon and Barnes & Noble, follows his two previous New York Times best sellers, “Ninja Innovation: The Ten Killer Strategies Of The World’s Most Successful Businesses,” and “The Comeback: How Innovation Will Restore The American Dream.”