Petaluma, Calif. – Core Brands appointed industry veteran Paul Roberts to the position of director of pro division sales to direct all vertical and systems integration sales programs for Core’s professional products.
He will focus in particular on the Furman and Xantech brands, Core said, and reports directly to Core senior VP Dave Keller.
Last year, Roberts was hired as a consultant to reevaluate Core’s commercial channel programs.
Roberts brings more than 15 years of sales and sales-management experience to the position. Previously, Roberts was a senior executive at Symetrix, serving as CEO and sales and marketing VP. Before that, he was inside sales administration manager at Loud Technologies and an inside sales manager at Symetrix.
He replaces Christos Desalernos.