Bosch opened its press conference yesterday morning with a look at a new ad campaign for its smart solutions. Called “High tech #LikeABosch – with many connected, intelligent, and sustainable solutions,” it features a mom being called out by her teenage son for being “old school” only to have her prove him wrong by taking the viewers on a tour through her daily routine that uses several Bosch solutions, from smart glasses to a connected e-bike to a digital access pass for work.
The catchy #LikeABosch theme was carried through the presentation, which was hosted by Tanja Rückert, the Bosch Group’s chief digital officer, and Mike Mansuetti, president of Bosch in North America.
First up, the duo revealed The Bosch Tech Compass—a representative survey conducted in five countries and presented for the first time here—that shows what people across the globe expect from new technologies. According to the survey, the majority of respondents (72 percent) are convinced that technological progress is making the world a better place, for instance as a key to fighting climate change (76 percent). At the same time, four out of five people think technology should be more focused on tackling the great challenges of our time rather than serving individual needs.
Regarding climate change, Bosch is working now on reducing emissions generated along its supply chains and during the lifecycle of its products by 15 percent by 2030. In terms of volume, this is 67 million metric tons, a figure roughly 20 times greater than what its locations emitted in its baseline year of 2018. Bosch is also sharing its experiences and supporting other companies’ carbon neutrality efforts via its consulting company Bosch Climate Solutions.
An example of Bosch’s commitment to using technology to make peoples’ lives better was demonstrated via the company’s new smart connected biking solution. The Bosch eBike Systems has been named a CES 2022 Innovation Award honoree in the “Vehicle Intelligence & Transportation” category and merges the physical experience of riding an e-bike with the digital experience provided by connectivity and an app. This smart system comprises the new eBike Flow app, an LED user interface, color display, rechargeable battery and drive unit. Over-the-air updates mean it can be continuously enhanced. The eBike Flow app opens up a range of new digital features for e-bikes, such as automatic activity tracking and personalized riding modes.
Another big focus for Bosch is the connection of IoT with AI—linking the internet of things (IoT) with artificial intelligence (AI). According to the company, this creates a virtuous circle in which connected products deliver information that, in turn, is processed by means of AI and incorporated into software updates for these products. At the core of this approach is the benefit for customers, since it allows users to be an integral part of the development process and enables solutions to be tailored precisely to their needs. Furthermore, neither development nor value creation ends with the sale of the products. “We see the combination of AI and IoT as holding the key to leveraging the most user benefit from both of these technologies,” said Rückert. “Besides enabling us to develop new business models, this approach helps us offer better products and solutions that deliver real added value for individuals and society as a whole.”
One example of the benefit of AI and IoT is the SoundSee sensor system. Since late 2019, it has been traveling through space to identify unusual sounds on the ISS, using AI algorithms to analyze and indicate when maintenance is required. Now, in collaboration with the non-profit healthcare company Highmark in Pittsburgh (USA), Bosch is using this technology to investigate how audio AI can be used as a diagnostic tool in pediatric medicine. Specifically, Bosch and Highmark are working to adapt the sensors in a way that will enable them to detect pulmonary conditions such as asthma at an early stage just by listening to children’s breathing patterns. “Using innovative technology to improve children’s health—that’s exactly what we mean with high tech,” said Mansuetti.
To see Bosch’s latest innovations, visit Central Hall, Booth 16103. See its tech in action at the Electric Bike Test Track at the eMobility Experience, LVCC, West Hall, West Plaza.
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