CE Featured At Largest Toy Fair In Show's History - Twice

CE Featured At Largest Toy Fair In Show's History

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NEW YORK — This year’s American International Toy Fair, held here at the Jacob K. Javits Convention Center this week, will be the largest in its 111-year history.

At press time, there were expected to be 1,146 show exhibitors — 165 of which are consumer electronics or video game manufacturers — spread out across 412,625 square feet of convention space. This is up from last year’s space of 375,000, a spokeswoman from the show’s producers, the Toy Industry Association (TIA), told TWICE. Attendance was expected to exceed 30,000 from 100 countries.

Although overall toy retail sales were down 1 percent for 2013, according to The NPD Group, the youth electronics category saw an increase of 18 percent — the only category, other than arts and crafts, to show year-over-year growth. The market research firm said the jump could be attributed to kids tablets and robotic/interactive playmates.

When the youth electronics category is broken out further for 12-month dollar sales, the infant electronic learning and preschool electronic learning categories both did experience year-over-year sales declines of 4.8 percent and 19.2 percent, respectively. The electronic entertainment segment, however, compensated for their losses with a 21 percent increase.

What follows on this page and p. 32 is a showcase of some of the CE toys being exhibited at and around the show in New York this week.

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