Atlanta - Case-Mate has added Grammy Award-winning recording artist Common to its roster of brand ambassadors to launch a new mobile device fashion accessories ad campaign, dubbed "Right Case, Right Occasion."
Common will join Selena Gomez on Case-Mate's roster of "fashionable celebrity trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities," the company said.
The campaign will include broadcast, digital and social-media-based programming. In addition, Common will co-host a mobile accessories fashion event in New York for Case-Mate during 2013 Spring Fashion Week in September.
"It's important to look good in all walks of life," said Common. "I think it says a lot about someone who pays attention to the small details of their appearance. Case-Mate does this and does it well."
"Common has an amazing fashion sense and he has never been afraid to stand up or stand out," said Shashi Reddy, Case-Mate's founder and CEO. "Together we want to help this generation express themselves with stylish smartphone cases that are as meaningful to them as the devices they cover."
The campaign will begin airing in September.