Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


BSH Promotes Thermador Marketing Whiz Beatriz Sandoval

BSH Home Appliances has promoted Thermador’s Beatriz Sandoval from senior marketing manager to brand marketing director.

In her new role, the 14-year BSH veteran is responsible for the strategic overview, development and direction of the brand, including marketing activities, creative executions, media planning, identifying market potential and “driving the vision for product roadmaps,” the company said.

Related: Thermador Turns 100

“Beatriz Sandoval is the ultimate champion of the Thermador brand and has a strong record of innovative, results-driven leadership,” said Volker Thaens, BSH’s product and brand management senior VP. “Her excitement and passion for the brand, along with creative strategic thinking and unparalleled dedication, make her an invaluable part of the Thermador team and a perfect fit for the role of brand director.”

Sandoval worked on marketing campaigns for Virtual Emporium and before joining BSH in 2002 as a brand marketing manager.

BSH makes and markets small and major home appliances under the premium Bosch, Thermador and Gaggenau brands, which it sells to distributors, independent majap dealers, national and regional chains, builders and large buying groups. A subsidiary of Germany’s BSH Hausgeräte GmbH, it maintains U.S. production facilities in New Bern, N.C., and La Follette, Tenn.