Tustin, Calif. — Jennifer Baldwin has been promoted to marketing and member communications director of BrandSource.
Baldwin, who previously served as national sales manager for the buying group’s Expert Warehouse division, will manage advertising and marketing initiatives, organize special events, and lead internal communications and social-media efforts.
She will also be tasked with coordinating and scheduling all BrandSource advertising and marketing programs, as well as manage conventions, events, meetings and fundraisers.
“I’m thrilled about this new position and look forward to helping our members grow and thrive,” said Baldwin in a statement. “It’s critical to keep pace with the constantly evolving digital landscape but we can’t underestimate the importance of connecting face to face. We plan to host more regional events in order to support our members and make them feel truly connected to the BrandSource family.”
Noted Jim Ristow, BrandSource CEO: “Jennifer is a dedicated, consummate professional with a lot of energy and a real passion for helping BrandSource members succeed. Over the years, she’s demonstrated tremendous skill in terms of organizational leadership, and I’m confident that she’s the perfect person to help our members increase both sales and profitability.”