BrandSource Inks Deal For LG Majaps

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Anaheim, Calif. - BrandSource has expanded its alliance with LG Electronics USA to offer members a full assortment of LG home appliance products, including refrigerators, dishwashers, laundry and cooking products.

The buying group's members will be able "to leverage LG's broad appliance lineup and take advantage of eye-catching in-store displays," BrandSource said in a statement.

Distribution and logistics will be handled by the BrandSource Expert Warehouse distribution centers.

The LG appliance distribution agreement builds on a successful long-term relationship under which LG home entertainment products have been available to BrandSource members for six years. Adding LG appliances to the roster allows members to offer customers a full assortment of LG-branded products, the buying group said.

"Our goal is always to support our members and help them be more successful. And LG appliances, among the highest-rated and most desirable in the U.S. market, are a great fit for our group," said BrandSource CEO Bob Lawrence. "The strength of the LG brand and their terrific product lineup will help independent regional dealers draw more consumers into their stores."

John Riddle, home appliance regional sales VP, LG Electronics USA, said, "We're enthusiastic about expanding our relationship with BrandSource to bring LG's innovative and stylish line of premium appliances to the BrandSource members. Many members already carry LG home entertainment products, and adding major appliances is a natural connection to leverage the strength of LG in BrandSource retail stores."

Members attending the BrandSource national convention later this month in Las Vegas will be able to experience the new lineup at the LG Appliances product showcase. To help generate customer awareness, LG Appliances will also be highlighted at and on the BrandSource mobile app, the group said.


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