Since 2015, Bowers & Wilkins has been a partner in the development of high-performance audio systems for McLaren supercars. Now, the high-end audio brand has announced that it is extending its multi-year partnership with McLaren Automotive and the McLaren Formula 1 Team. This next chapter of the decades-long collaboration will see Bowers & Wilkins continue as the Official Audio Partner for McLaren Automotive.
Bowers & Wilkins’ engineering team worked closely with counterparts at McLaren Automotive to create and optimize the audio system found in the company’s cars, including the recently announced McLaren W1. The W1’s audio system features premium audio technology designed to integrate into the interior’s InnoKnit fabric and carbon fiber architecture, utilizing the very latest advanced speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team.
“Exceptional audio performance is key to further enriching the engagement of a McLaren,” says Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive. “Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand.”
This partnership builds on a successful range of co-designed products, including the Px8 McLaren Edition and Zeppelin McLaren Edition, as well as new projects that are currently in development.
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