Alpine Restructures Aftermarket Division: Names Mike Anderson VP & Brings On Dixon Smart - Twice

Alpine Restructures Aftermarket Division: Names Mike Anderson VP & Brings On Dixon Smart

Seeking to fill open position
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Mike Anderson

Alpine Electronics, a manufacturer of in-vehicle A/V and navigation devices, announced a restructuring of its aftermarket division.

Mike Anderson has been promoted to VP and general manager of the aftermarket business unit, tasked with leading the sales, marketing, product planning, product engineering and customer support teams for North and South America. He was previously assistant VP of national sales and has been with the company for 27 years.

Anderson takes over the position from Steve Crawford, who has returned to Japan to serve as senior manager at Alpine’s global business promotion office located in Yokohama.

Dixon Smart has been brought on as a new channel developer to support Alpine’s expeditor network and other strategic channel initiatives. Smart has worked for Alpine as an independent sales rep since 1988, also serving as an Alpine rep to the marine and RV channels. 

“I’m excited to move into this position and steer the Alpine aftermarket team forward in support of our Alpine Restyle models and universal 12V products,” said Anderson.  “I look forward to collaborating with Dixon and our team to provide the best products and support for our retailers.”

Alpine said it is still seeking to fill a national sales senior manager position.

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