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Ultimate Epilogue

One of the many stories about the closing of Ultimate Electronics came to my attention earlier today from the home of International CES — Las Vegas.

The Las Vegas Review-Journal posted a story yesterday about Ultimate’s demise, but that isn’t why I mention the story. Click here and check out the wide variety of comments from just plain folks — consumers — about their CE shopping experiences, where they shop and why.

The dozen or so comments are better than a typical research study and only go to prove that CE retailers have to prove themselves to consumers every time they make a sale.