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Tech Companies Dominate BrandIndex Buzz Report

The Annual YouGov BrandIndex Buzz Report has been released and, as usual, technology companies dominate the positive rankings.

Seven of the top-ranked 10 brands in the U.S. were tech related, including Amazon, Netflix, YouTube, Google, Apple, Samsung and iPhone.

Consumers were asked to provide a Buzz Score between 100 and -100 for each brand, based on the question: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

100 is the highest positive score; -100 is the most negative. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2015.

The complete list as well as global rankings and breakdowns by categories is available here.