Study: 2014 Global LCD TV Shipments Hit 215M Units - Twice

Study: 2014 Global LCD TV Shipments Hit 215M Units

Impact of small-screen viewing apparently not a factor, yet
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Despite some hand-wringing over the feared threat of a shift in TV watching to small-screen devices, recent estimates for global LCD TV market shipments show still-hungry audiences for TV sets around the world.

According to a study by China-based Ʃintell Consulting reported by Digitimes, global LCD TV shipments continued to achieve levels of growth, rising some 5.5 percent to hit 215 million units for the year in 2014, and that should rise another 3.7 percent to 223 million units in 2015.

China was a regional market exception, with LCD TV shipments down 3.3 percent.

The global growth is especially good news considering that the industry mix is shifting toward 4K Ultra HD TVs and smart TVs carrying typically larger screen sizes, higher average selling prices and somewhat beefier margins.

Not surprisingly, Samsung and LG account for a big chunk of the volume, combining for 39.3 percent of 2014’s LCD TV global market share.

Comparatively, all China-based TV vendors combined accounted for 32.9 percent of 2014’s global LCD TV market share.

The market research firm forecasts Samsung shipping about 49 million TVs in 2014 and between 58 million to 60 million in 2015, while LG is expected to ship 31.2 million in 2014, rising to 38-40 million in 2015.

Ʃintell said the top six Chinese OEM and TV vendors shipped 64.6 million units in 2014. That should rise 20 percent in 2015 to around 80 million units, the firm said.

Among the Chinese vendors cited in a Digitimes report on the study, TCL is expected to ship 16 million TVs in 2014 followed by 21 million in 2015, according to the firm.

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