Microsoft Needs A Sarah ‘Barracuda’


Microsoft should take a tip from the Republicans and Democrats.

Its new ad campaign, staring Jerry Seinfeld, just launched, but the first spot, on first impression, seems “old guard,” unlikely to rally the troops and less likely to entice those potential on-the-fence Vista buyers to vote with their wallets.

Is Jerry Seinfeld, who is reportedly getting $10 million for a $300 million ad campaign, too “old school,” to be the fresh face of Microsoft — to take on the mavericks of Apple and Google, Microsoft needs perhaps its own Sarah “Barracuda” Palin” Actually, it would do well with Barack Obama as its spokesman as well, or Michelle.

Here’s one of Apple’s Mac/PC ads by comparison.

Here’s the first Microsoft ad in the new campaign


Related Articles