Seriously. Here’s the news release:
Eastman Kodak Company (NYSE:EK) today announced that it has named Jennifer Cisney as the company’s first chief blogger. Cisney will provide daily oversight and creative guidance for Kodak’s two blogs — “A Thousand Words” and “A Thousand Nerds”—– and will boost the company’s social-media presence. In addition, Cisney will serve as the company’s eyes and ears online, listening to customer feedback and sharing ideas and tips related to Kodak’s products and services.
“Just over 10 percent of Fortune 500 companies have public blogs. Fewer still have chief bloggers, and Kodak is among the first to name a female chief blogger,” said Jeffrey Hayzlett, chief business development officer and vice president, Eastman Kodak Company.
Personally, it sounds like a great gig. Good for Kodak.