Apple won’t be asking Keith Richards for a product endorsement any time soon.
Rock-and-roll’s riff-master general doesn’t own an iPod, and told the Associated Press he prefers vinyl and even cassettes to its compressed digital sound.
“It has … a much better sound than digital,” he said of the analog formats.
The 69-year-old Rolling Stones guitarist claims he’s “not totally” anti-iPod, and that he asks his wife and children to call up songs for him on their Apple players.
Another concession to digital is CDs, which he said are still in rotation at the Richards house.
Nevertheless, the rock icon believes that listeners are “all being shortchanged” by encoded audio files.
“There’s something missing there,” Richards said, “but it’s the price of the future I guess.”