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Katapult Reinvents Turnkey Lease-To-Own Program For Retailers

Consumer tech dealers can incrementally increase their bottom lines by 3%-10% by selling to customers turned down for financing

Everyone wants to own the latest tech, but not all customers can buy because they may lack the means to finance a purchase. Since 2013, Katapult has offered a way for retailers to sell even the priciest durable goods to consumers via its unique lease-to-own program.

In this exclusive TWICE interview with Katapult CEO Orlando Zayas, you’ll learn:

  • How Katapult focuses on bringing incremental customers to consumer technology retailers via its omnichannel lease-to-own program,
  • How Katapult essentially provides an alternative finance method to a retailer’s customers along with marketing and merchandising support,
  • How easy the lease application and how transparent the payment process are for consumers, and
  • How Katapult helps retailers create new loyal return customers, all without any cost to or additional staff additions for the retailer.

Watch below:

To learn more about how Katapult can expand your business opportunities, visit

About Our Guest
Orlando Zayas is a business executive who specializes in strategic direction that launches company growth. He joined Katapult in 2017 with a vision of creating the best eCommerce point of sale solutions platform, while most providers were focused on brick & mortar. With Orlando’s vision and leadership, Katapult quickly became a leader in the space through quick-turn integrations, best in class decisioning engines, and merchant support teams. 

Prior to Katapult, Orlando most recently held the role of CEO for DRB Capital, was President at TEMPOE, led the Emerging Markets-Auto team for GE Capital, and was President of Safe-Guard Product, International. Throughout his career of increasing leadership responsibility in insurance, operations, marketing and auto-related product lines, Orlando has been directly responsible for the implementation of new programs and processes that positioned each organization for growth. He has a unique ability to provide strategic direction while encouraging his direct reports to make decisions with autonomy. Under his leadership, his team is continuously developing innovative solutions that provide customer-centric point of sale payment options to retailers in various industries across the US.  

Orlando has a Bachelor of Business Administration from the University of Houston and an MBA with a focus in Business from Red McCombs School of Business at The University of Texas at Austin.