Hasbro Expands PDP’s Gaming Accessories Rights

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Hasbro has expanded Performance Designed Products’ rights for gaming accessories, as reported by TWICE’s sister publication Playthings. The rights are based on the toymaker’s properties in a new multiyear, international licensing agreement.

According to the story:

“PDP’s upcoming Hasbro-related projects for the year include video gaming accessories for the Nintendo DS, Wii, Xbox 360, and PlayStation 2 and 3. These projects will include a new line of products based on Hasbro’s Nerf and Littlest Pet Shop brands, as well as products supporting the movie and video game launches of feature films Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra.

This international license agreement also expands the number of licensed accessory products Los Angeles-based PDP can market for cell phones and Apple’s iPod and iPhone.”


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