PMA is reporting that the drugstore channel gained print volume market share in the fourth quarter of 2007. They grew from 27 percent in Q4 2006 to 30 percent in Q4 2007.
Why? PMA speculates “This may be a result of the fact that the typical drugstore customer would not necessarily fit the profile of the earliest digital camera adopters. As digital cameras became more mainstream and prices decreased, more people who were not as likely to obtain them in the beginning have now been purchasing digital cameras, thus raising print volumes for the drugstores.”
That sounds plausible. The association also noted at whose expense the drug channel’s print share growth came from — discount stores, warehouse clubs and camera stores/one-hour labs.
Click the link above for the full break-out of print volume shares by retail channel. There’s even a chart.