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CE Brands Bring The Heat To NYC Ball Parks

The start of the 2009 Major League Baseball season this week brings two new stadiums to New York City, and a list of consumer electronics and commercial electronics display companies are all over them — literally.

The new Yankee Stadium, which opened the Yankees’ season on April 2 with the annual team workout, features a huge 100-foot by 60-foot Mitsubishi Diamond Vision LED display in centerfield while the concourses, restaurants, locker rooms and other areas inside the venue are plastered in Sony Bravia LCD TVs of various configurations and sizes.

Over at the Mets’ new Citi Field, in Flushing, N.Y., spectators will watch replays and player profiles on a 12,000-square-foot HD LED screen and scoreboard combo produced by Daktronics, while inside the park, spectators will be able to catch the action on an array of Aquos LCD TVs from Sharp.

The Citi Field scoreboard display features Daktronics‘ HD-X technology that optimizes the full-color HD line count

while eliminating off-angle color shift to produce a very wide viewing angle, increased brightness, enhanced contrast with deep black plastics, and other module and video-processing enhancements, Daktronics said.

The towering main scoreboard in centerfield offers more than 1,200 lines of resolution and will incorporate three video displays to show live action and instant replays, as well as line scores and other information. The HD-X technology will provide video displays on both the front and back of the main scoreboard.

In the Bronx, the new Diamond Vision display is said to offer 1080 HD resolution using more than 8 million LEDs (light-emitting diodes).

Mitsubishi said the screen is longer than the distance between the bases, delivering 5,925 square feet of high-definition display area and using 8,601,600 LED lamps with wide viewing angles By comparison, the scoreboard at the previous Yankee Stadium measured 24.9 feet by 32.8 feet with 486,400 LED lamps.

The display is driven by Mitsubishi’s DSC2 digital display controller, providing picture-in-picture technology that can show one large 1080 HD image or up to four simultaneous 1080 HD images.

For smaller screen viewing inside the posh new venue, Sony has installed 550 HD professional displays in suites, restaurants, administration areas, and other nooks and crannies.

In addition, a new HD control room is equipped with Sony HD cameras and a switcher to capture and edit content fed to the main LED scoreboard for in-game content, as well as content sent to the HD displays in the suites and other areas.

In addition, PlayStation3 entertainment systems and Vaio notebook computers will be available to fans in select locations throughout the stadium.

Meanwhile, Sony is also promoting its HDNA campaign on a right-field wall sign, plus diorama ads in four concourse locations.

Sony will also receive designations as the Official LCD Television, Official HD Television and Official Consumer Electronics Manufacturer of the New York Yankees.

Prior to each home game, a 30-second Sony promotional segment will be displayed on the HD scoreboard, and a Yankees highlights feature will be presented by Sony.

But, wait, there’s more: Long-time Yankee sponsors Canon and Casio have also re-upped their advertising agreements for the new stadium.

A huge billboard in centerfield displays the name Casio to spectators, while rival Canon USA has renewed its association through 2011, earning the right to be called the Official Digital Camera, SLR Camera, Copier and Printer of the New York Yankees.

The sponsorship includes signage on Yankee Stadium’s left field wall as well as a home-plate rotating advertisement.

And, as part of a special Canon promotional day on May 20, the first 18,000 fans will receive a cap featuring both the Canon and Yankees logos.

Back at Citi Field, Sharp, which is designated as the Official HDTV of Major League Baseball, is supplying more than 800 Aquos LCD HDTVs for installations throughout the concourses, restaurants, club spaces and more than 200,000 square feet of event space. The highlight piece is a 108-inch Sharp LCD in one of Citi Field’s lobby entrances.

Sharp will also take an active role in the Mets’ community outreach efforts off the field as title sponsor of the Mets/Sharp Electronics Student-Athlete Leadership Conference Series, a program that trains more than 1,200 student-athletes from 30 Long Island high schools to provide drug- and alcohol-abuse-prevention education to more than 15,000 grade school children.