Tom Butts, editor in chief of our sister site, TV Technology, lays down a convincing case for cooperation on the ATSC 3.0 standard among broadcasters and technology manufacturers:
With a new standard — ATSC 3.0 — on the horizon, broadcasters face an either/or dilemma. Either we push for a mandated standard, with the resultant battles with other industries, or we adopt a market-driven approach and force the technology to stand on its own.
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