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3D And The Specialists

Richard Glikes is executive director of Home Specialists of America.

When new technology enters the market specialists lead the way. They give the consumer an understanding of the technology, in most situations create the demand for it before it is available, and explain the nuances of the individual products. Specialists cater to new adopters. They’ve built businesses around introducing the latest and greatest. All this buzz then trickles down eventually to the regional players and then to the mass merchants. Specialists always get the product first or at least at the same time as the others.
How can a manufacturer let Best Buy lead they way? Maybe it’s the intimate atmosphere. Maybe it’s the veteran sales staff that tipped the scales. It’s criminal not to at least have access to the product at the same time. When the big PO disrupts the natural order of the electronics industry, we must all wonder……