The Mobile Electronics Association (MEA) announced the theme for its 2017 KnowledgeFest vehicle tech trade show and conference will be “Accelerate.”
MEA, the 1,100-member group for the automotive aftermarket industry, said the Accelerate theme is meant to serve as a rallying call for its members to take their expertise, drive and professionalism to a higher level.
The KnowledgeFest conference program will accelerate as well, MEA said, with educational tracks focused on more advanced topics. The three-class course format introduced last year will be enhanced with a building-block learning approach, as well as a broader view of how the chosen curriculum works within the store structure, the group said. Attendees who complete each course will receive wall certificates.
KnowledgeFest will be held Aug. 11-14 at the Dallas Convention Center and Omni Dallas Hotel in Dallas. While the previous show was held in Indianapolis, a new venue was selected in order to grow attendance and the number of exhibitors, MEA said, including new exhibitors from such growth categories as power sports, connected car and driver assistance.
“Dallas 2017 will provide the educational horsepower to accelerate a retailer’s business into the next level of performance,” said Chris Cook, MEA president, in a statement. “Delivering on MEA’s mission to educate, inform and empower the industry, this year’s event will deliver attendees an advantage, accelerating them past retailers who continue to follow the same old methods.”
Registration for the show is currently open. Attendees do not have to be a member of MEA in order to attend.