By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Cellphones are becoming the camera of choice for young adults for everyday picture taking, contended online cellular retailer Wirefly.com.
Wirefly surveyed more than 2,000 U.S. adults who purchased a phone and service through the company in May and June and found that 45.9 percent use their cellphone camera at least once a week.
Young adults use their camera phones more often than older people, the survey found. A total of 63.8 percent of 18- to 30-year-old adults use their cellphone's camera at least once a week, and 26.3 percent use the camera feature daily. For consumers who are older than 30, usage falls to 40.7 percent use the camera feature weekly, and 13.2 percent use it daily, the survey found.
One in five cellphone buyers said they use their cellphone as their primary camera, the company added.
Respondents cited family events and sightseeing excursions as their main reasons for taking pictures with a camera phone, but younger users tended to use the phone more for other things. A total of 58.3 percent of 18- to 30-year-old cellphone users use a cellphone regularly to document nightlife but only 29.9 percent of those over 30 did so, the survey found. In addition, one in five young adults say they've published camera phone pictures to a social Web site or blog, or four times as many as older users, the survey found.
In other findings:
73.5 percent of 18- to 30-year-olds assign photo IDs to people in their address book, but only 47.4 percent of over-30 users do so;
96.3 percent of adult cellphone owners have a cellphone with camera;
19 percent of adults prefer to use their cellphone as their primary camera for all photography;
77.2 percent of photos taken remain stored in the phone, 45.4 percent are used as wallpaper and 38.6 percent are sent to friends via MMS; and
46.4 percent of all adults and two-thirds of adults age 18 to 30 say they use their cellphone to snap self-portraits.
More interesting are these statistics:
13.9 percent of adults said they have sent a "flirtatious, suggestive or nude photo," and the percentage rises to 28.1 percent of 18- to 30-year-olds;
20.2 percent have snapped a photo of an attractive member of the opposite sex, and 7.5 percent have photographed an unsuspecting stranger;
19.8 percent have taken a picture while pretending to do something else.
"Camera phones are taking over, and it's being driven by young adults" said Scott Ableman, Wirefly's marketing senior VP. "High-quality cellphone cameras haven't been around that long, yet nearly one in five cellphone buyers tell us that their cellphone is their primary camera."
The recently completed U.S.-based online survey was conducted from an opt-in pool of customers who purchased phones and plans from Wirefly.com during May and June 2008. The sample of 2,102 respondents was 55 percent female. A total of 48 percent were older than 40; 27 percent were 31 to 40; 17 percent were 24 to 30; and 8 percent were 18 to 23.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.