By Lisa Johnston
New products on display at the American International Toy Fair, held in N
BALA CYNWYD, PA. — Pegasus announced two new Spring promotions to entice additional DirecTV customer enlistments.
The first promo, called "Spring Ahead With Starz!," offers customers a free month of Total Choice Starz! Programming. New residential subscribers can receive one month free of Total Choice Starz! when they purchase a DirecTV system and activate Total Choice programming.
The promotion runs through June 25 and can be combined with a separate "$100 Off Installation" offer.
Meanwhile, Pegasus began a loyalty reward program May 1 called "Pegasus Rewards." The program enables subscribers to earn points based on the number of pay-per-view events they order and their records for paying their bills on time. Points will be redeemable for prizes, including products and programming.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.