By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Samsung continued to hang on to the top retail shelf-share positions in both the LCD TV and rear-projection TV categories in June, while gaining several percentage points on category-leader Panasonic in plasma, according to The NPD Group's June TV display product placement scorecard.
In keeping its position in the month, Samsung dropped 3 points of shelf share, to 16 percent, as Sony, at No. 2, made it a tighter race, rising from 11.85 percent in May to 15 percent in June.
Meanwhile, Philips gained momentum in LCD TV product placements in the period, rising from 6.18 percent, to 9 percent, to leap over Vizio and Sharp for the third spot on the list in period.
Vizio, which was third on the list in May, at 7.43 percent, actually gained share to 8 percent, but couldn't shake Sharp, which rose from 7.42 percent in May, to 8 percent, to force a tie for fourth.
Meanwhile, Polaroid added almost 2 percentage points to tally 7 percent, but still took the fifth position for LCD TV market share at retail in June, NPD reported.
Sanyo and Toshiba remained at a virtual tie for sixth, with 5.22 percent and 5.1 percent, respectively, while LG, RCA and Westinghouse tied for eighth, with 4 percent apiece.
In plasma, both Panasonic (35 percent) and Samsung (24 percent) lost ground as new plasma models from Vizio hit the market to give the flat-panel maker third place, at 15 percent. Vizio rose from fifth place in May to jump ahead of both Pioneer and LG, which finished in fourth and fifth positions, with shelf shares of 7 percent and 5 percent, respectively.
In rear projection, the disappearance of RCA models from the pipeline helped both Samsung and Mitsubishi add to their win and place positions, with 49 percent and 33 percent of product placements, respectively.
The field diminished significantly in the period, as lame ducks Sony (13 percent), Toshiba (3 percent) and JVC (1 percent) accounted for the last of the challengers, as their inventory pipeline is depleted.
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