By Lisa Johnston
New products on display at the American International Toy Fair, held in N
U.S. LCD-TV sales to consumers grew 130 percent over 2003 in both value and units shipped, according to a recent market study from Quixel Research.
Quixel said fourth-quarter LCD-TV dollar volume alone topped $1 billion.
“This technology continues to expand its reach in the marketplace, said Tamaryn Pratt, Quixel's principal. This year's affordable price points for the 20-inch and under segments were the catalyst for the explosive sales.”
The newly published LCD-TV market review also shows the fast emerging trend toward larger screen sizes, with the 30W-inch and above screen-size segment experiencing the greatest growth with a 270 percent increase from 2003 to 2004.
This increased demand will ramp up 2005 sales for midsize LCD TVs at more affordable price points, Quixel said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.