IHS: Vizio Retakes Q1 LCD TV Unit Share Lead

By Greg Tarr On Jul 2 2012 - 4:01am




IRVINE, CALIF. — Vizio reclaimed the No. 1 brand share position for U.S. LCD TV shipments during the first quarter of 2012, based on research from IHS/iSuppli.

According to the IHS numbers, the Southern California TV supplier tallied 18.5 percent share of U.S. LCD TV unit volume in the period, up 3.5 percent from the prior quarter on sales of 1.21 million units. This beat out the previous No. 1, Samsung, which dropped 5.3 percent from the previous quarter to No. 2, with 17.6 percent share on shipments of 1.15 million units in the period.

“Vizio made strong market share gains in the first quarter of 2012 to take the No. 1 position in U.S. LCD shipments as a result of their dominance in America’s most popular sizes, 32-inch and 40-/42-inch,” stated Tom Morrod, IHS iSuppli TV technology senior principal analyst.

However, Morrod said that Samsung ranked first in the period for U.S. unit shipment volume of televisions of all types (including plasmas and other large-screen displays). Morrod added that while the firm could not provide detailed vendor revenue for the categories, it can generally be expected that Samsung ranked first in overall shipment dollar volume for the period.

“In general, Vizio won in the 32-/42-inch categories, (40 vs. 42 inches in the case of Samsung/Vizio). However, Samsung tended to win in FullHD volumes, in plasma and larger screen sizes, so I wouldn’t be surprised if they have higher values,” Morrod said.

Added IHS’s Ed Border: “I would expect [Vizio] to have an average selling price at least around $100 lower than Samsung, and to thus not be ahead in pure revenue terms in the US LCD market.”

Samsung tended to command higher average selling prices than Vizio across all screen size groups, although the difference was smaller at the more popular screen sizes, he added.

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