PARA: Change Still Rules For Specialists
Updated! Scottsdale, Ariz. — Here we go again. A/V specialists will have to reinvent themselves one more time to cope with significant changes in technology and retail distribution, outgoing PARA executive director Deborah Smith told dealers at PARA's 25th annual management conference. These changes will "displace the low end of our custom and retail businesses," Smith warned the conference's 440 a...

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