Monster Unveils Audio Merchandising Plan
BRISBANE, CALIF.— Monster Cable has developed a turnkey merchandising and sales-training program designed to reverse the fortunes of the audio-component business and boost the declining attachment rate of home-theater-in-a-box (HTiB) systems to flat-screen TVs. "If salespeople don't present what you can do with audio, what do you expect?" founder and "head monster" Noel Lee told TWICE.

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