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This section of TWICE, "The PR Wire," contains original press releases that reflect the views of the industry organizations issuing them. Releases are not reviewed or edited by TWICE editorial staff. Suppliers, The PR Wire is "A Virtual Press Conference." For access, email your name and email address to thewire@twice.com


Innovative Technology Announces Acquisition of Victrola Trademark Adding The Record Player's Brand Legacy to Collection of Nostalgic Turntables

12/15/2015 09:00:00 PM

Port Washington, NY - Innovative Technology (www.ithomeproducts.com), a manufacturer of distinctive consumer electronics, announces today the acquisition of the legacy trademark Victrola.

Innovative Technology will add the 110-year-old Victrola Brand to their extensive lines of nostalgic turntables and audio products, which have become 60 percent of sales for the company ­up $45 million this year so far.

Victrola was first introduced to the American public in 1906 by The Victor Talking Machine Company of Camden, NJ and produced over 8 million units of distinctive records players and radios. The "Victrola" brand name, remembered by parents, grandparents and stories told, conjures bygone memories, warmth and happiness.

"The nostalgic collection is my personal favorite to work on because people have a strong emotional response to the experience these products create for them," says Corey Lieblein, Innovative Technology's owner and CEO. "What's incredible about the Victrola name is that, like music, it transcends time and has endured the evolution of technology; that's something that can be appreciated by people of all ages."

Vinyl records have made a strong comeback in an era dominated by digital music, as sales rose 260 percent between 2009 and 2014. Last year alone, sales were up more than 50 percent, with that number expected to continue to rise by the end of this year, creating an exciting market for turntables and records players.

Carried in more than 15,000 stores throughout North America, Innovative Technology boasts the most complete collection of nostalgia products at highly competitive prices with more than 3 million vintage records players to date.  

ABOUT INNOVATIVE TECHNOLOGY

Innovative Technology is a fast growing manufacturer that specializes in the design, manufacturing, and distribution of distinctive consumer electronics and mobile technology accessories for home entertainment, mobile lifestyle and gaming enthusiasts. Innovative Technology was founded in 2002 to bring high-quality and stylish consumer electronics to meet the rising demand for the digital lifestyle. Now a multi-national company with offices in New York and Hong Kong, Innovative Technology's multilingual, dedicated team supports over 200 products sold in more than 25,000 retail outlets throughout North America, and customers around the world.

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