New go-to-market strategy to target entrepreneurially-minded independent audio dealers serving the enthusiast and luxury consumer
(Lake Grove, NY) February 8th, 2016 – VANA, Ltd. (www.vanaltd.com) has announced that a group of investors led by consumer electronics and high-performance audio industry veteran Stephen DeFuria has acquired the VANA, Ltd. distributorship from founder Kevin Wolff effective immediately. VANA’s new headquarters will be based in Lake Grove, NY with a logistics and distribution center in Buffalo, NY. DeFuria will maintain his offices in the greater Boston area.
DeFuria has teamed up with James, Roy and Justin Feldstein, who have recently celebrated their 40th year in the performance audio industry as principals of Audio Den (www.audioden.com) located on Long Island. Each member of the team will support the VANA initiative in a unique capacity, with James Feldstein as CEO, Roy as CTO and Justin as Managing Director. DeFuria, as Director of Business Development, will be responsible for establishing and growing the sales channel.
DeFuria has dedicated much of his career to sales channel management, highlighted by the position of Sales and Brand Manager for NAD in the United States where he spent over ten years. Now DeFuria will leverage his experience and relationships on behalf of VANA, which represents such fine brands as Audio Physic, Primare Electronics of Sweden, E.A.T (European Audio Team) from Prague, Czech Republic and Dr. Feickert Turntables of Germany.
“Our company’s mandate is to focus on genuine, high-performance products that represent every price altitude in each product category,” explained DeFuria. “We want to have relationships with brands that epitomize benchmark performance, including audio accessories that eschew mythology and offer listeners verifiable sonic enhancement. We are a small but dedicated company with six employees, all seasoned audio professionals,” he added. “As a team we are prepared to invest the financial and human resources necessary to establish VANA as a trusted entity in the marketplace. We plan to support our channel with training initiatives and highly visible brand messaging, including aggressive traditional and non-traditional strategies that serve our dedicated dealers. It is our intent to be much more than just a logistics management operation,” stated DeFuria. “Audio retailers can anticipate best-in-class business programs, better demo terms and increased margins—the tools they need to be successful in today’s competitive market.”
VANA Sales Contact: Stephen DeFuria [email protected] / (781) 962-9073
VANA Ltd. is a full service distributor of fine audio products and accessories serving North America. Based in Lake Grove, NY, VANA offers visibility and expertise to boutique manufacturers from around the world. VANA will provide product training and sales channel management at the highest level and maintains relationships with the most respected premium audio retailers. www.vanaltd.com
